Distinguish Target Markets and Align Your Follow Through

Developing clarity on your target market can be one of your most valuable business activities. Most small business owners make the mistake of believing everyone is their target market. Then they develop marketing materials that are overly broad. The result is that their materials aren’t effective in attracting the types of clients they really want. […]

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McDonald’s Product Managers Have A Breakfast Problem On Their Hands

Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over at Taco Bell, a new […]

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IP Address Primer for Business

Early Background The modern Internet began with the U.S. Department of Defense’s technology research via ARPA (Advanced Research Projects Agency) leading to the development of ARPANET, the first major packet switching network. This network, which transmitted data via regulated size blocks (packets), sent information between connected nodes via the Internet Protocol (IP) system. When originally […]

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